If you’re a writer who wants to be noticed, you need a business card that stands out in front of the pack of boring white cards with nothing written on the back. This little card that represents you has to do a lot of heavy lifting so you get the call back that will help you fulfill your writing dreams. Better believe it that business cards are a small investment that can really pay off for you down the road.
Here are 8 tips to make you proud to hand your cards out:
- Make up a quote for maximum impact on your card. Durham, NC, teaching artist Mimi Herman has “A credit to her species” on her cards—now, that’s a standout statement! What have others said about you? What are you known for? What’s your trademark?
- Include a friendly photo that’s recent on the front of your cards, especially if you’re a performer—you want your potential customers/clients to see your smiling authenticity! Mimi also has her smiling face on her cards.
- Hire a graphic designer to design a sharp logo. Besides using the logo on your card you’ll also use your logo on your website, brochures, blog, collateral, mugs, pens, etc. I love VistaPrint as much as the next person, but please customize your card so you don’t have the same flower design as thousands of your best friends.
- Don’t forget the back of your card! It’s wasted real estate space if you don’t use the back to list out your social media sites (Facebook, LinkedIn, Twitter), include your quote (see #1) or book(s) ordering information.
- Consider the shape of your card as long as it will fit in a standard business card plastic sheet or card case. Cute cards that are the size of a notebook divider tab get easily lost and cards that are odd shapes have to be cut to size or they may be left out altogether from where you usually store your cards. I like seeing cards with rounded edges or ovals—it’s different but will still fit.
- This is basic, but make sure your card’s print is big enough to read for nearsighted folks and make sure that all of your information is accurate. Never give someone a scratched-over phone number or email address if you’ve moved recently. Please pony up the dough and get new cards with updated info!
- Don’t skimp on the card stock quality—get the heaviest stock you can afford. Have a glossy finish on the front and matte finish on the back so whoever you’re giving the card to can write on its back without the dreaded pen smudge.
- This is not a design tip, but be sure you always have enough cards on your person at all times, especially when you go to a networking event. I cringe when someone tells me they don’t have a business card and they’re at a conference—come on! Be the professional you think you are!
If you don’t have a perfect business card it’s not the end of the world, but like all in things we can continuously improve. Check out other writers’ cards and cards from other professionals and see how you can improve your own one item from this list at a time.
What points did I miss on how to kick your business card up a notch? Please share!