Using video on your blog can instantly help you build trust, credibility and your expert standing. Video can also give your potential clients a keen sense of what you do and how you do it. For instance, if you’re blogging about “5 Ways to Boost Traffic On Your Website,” wouldn’t your message be more powerful if you could add video to that post along with your image, voice and passion? These days it’s even easier and less expensive to add video with the Flip cameras, iPhones, digital cameras and more! And once you’ve created your video it’s a snap to upload it to YouTube or Vimeo–both video sharing sites can let your video go viral thanks to social media. I also found a new site called Animoto which allows you to create a video/slideshow post accompanied by music using your photos. Now that’s easy! Check out this video I just made using Animoto that shows highlights from my book launch of Unfinished Projects.
Here are Five Easy Ways to Video Blog:
- know your content so you can talk comfortably in front of the camera without a script; be sure you know what you want your viewers to do after watching your video. It can be “Call Me for a Free Consult” or “Check out my eReport” or “Come Visit My Website for Other Cool Videos.”
- Use good indoor lighting, or better yet go outdoors! I love filming on vacation (see my videos taken in South Dakota and New York)
- Make sure your sound is clear–clear audio is vital for a good video blog post
- Share your videos on Facebook and encourage your friends to “Share” it by asking them do it directly
- Don’t try to cram too much into a video post; keep it around three minutes long on a single topic (multi topics in the same video will confuse your viewer and they won’t know what action to take). List posts work really well for this format. For instance, you can create a video about “Three Ways to ….” or create a video for a product or book review.
Video Blogging Boot Camp with Alex Ferguson and Alice Osborn
Location: EpicRealm Video Studio, 901-D Kildaire Farm Rd. Cary, NC 27511
Thursday, March 31st from 11:30-1:30pm
Everyone knows blogs help you cultivate a following on the web, but did you know that video blogging can help you establish even more trust and impact with your followers—plus, it’s just darn fun! Join web video specialist Alex Ferguson and writer Alice Osborn as they discuss creating strong vLogging (video blogging) content, including how to work on your script. This will be a hands-on workshop which will most benefit those who have some video and blogging experience.
Get your video questions answered and start having fun with sharing your expertise to the world!
Your Turn:Do you video blog? If yes, have you found that it’s boosted your traffic and your business? Let me know in the comments below: